About Liberty Crest Finance
Who We Are
First Equity is a trusted financial institution serving communities across the nation for over 25 years. We combine deep-rooted banking expertise with cutting-edge technology to deliver exceptional service to every client.
Our Mission
To empower individuals and businesses to achieve their financial goals through personalized banking solutions, transparent practices, and unwavering commitment to their long-term prosperity and financial well-being.
Our Vision
To be the most trusted and innovative financial partner in every community we serve — where every customer feels valued, empowered, and confident in their financial future.
1998
A Legacy of Trust
and Innovation
Founded in 1998 by a group of passionate financial professionals, Liberty Crest Finance began with a single branch and a bold vision: to create a bank that truly put people first. From those humble beginnings, we have grown into a full-service financial institution with a nationwide reach.
Over 25 years, we have navigated economic cycles, embraced technological revolutions, and expanded our portfolio of services — always guided by the same core values that inspired our founders. Today, we serve over 150,000 customers and manage assets exceeding $8 billion.
Our journey is one of continuous growth, deep community investment, and relentless pursuit of excellence. We remain committed to being the financial partner that grows alongside you through every stage of life.
- FDIC Insured & Fully Regulated
- Award-Winning Customer Service
- Competitive Rates & Low Fees
- Digital Banking Leader Since 2005
Our Core Values
The principles that guide everything we do — from how we design our products to how we serve every single customer.
Integrity
We operate with complete transparency and honesty in every interaction, building lasting trust through ethical practices and accountable decision-making.
Client First
Our clients are at the center of everything we do. We listen deeply, act responsibly, and tailor our solutions to meet each individual's unique financial needs.
Innovation
We continuously invest in technology and new ideas to deliver smarter, faster banking solutions that make financial management easier for everyone.
Security
Your financial safety is our highest priority. We employ industry-leading security measures and protocols to protect your accounts and personal information.
Excellence
We hold ourselves to the highest standards of performance and service quality, continuously striving to exceed expectations in every area of our business.
Community
We invest in the communities we serve through local partnerships, financial literacy programs, and support for small businesses and non-profit organizations.
Meet Our Leaders
Seasoned professionals with decades of combined experience guiding First Equity toward a stronger future.
Kenji Nakamura
Chief Executive Officer
Marcus Johnson
Chief Financial Officer
Emily Carter
Chief Technology Officer
Daniel Whitmore
Head of Retail BankingRecognized for Excellence
Our commitment to quality and innovation has earned us recognition from the industry's most prestigious bodies.
Best Regional Bank 2024
American Banking Association
FinTech Innovation Award
Digital Finance Summit 2023
FDIC Member Since 1998
Federal Deposit Insurance Corporation
Top Employer Award 2023
Forbes Best Employers List
Ready to Start Your Financial Journey?
Join over 150,000 customers who trust Liberty Crest Finance with their financial future.